What if creating safer roads began with a simple thought: Parvah karenge, Surakshit rahenge? This was the core message of this year’s Sadak Suraksha Abhiyan, emphasizing that road safety isn’t just about rules or penalties—it’s about caring for one another. Every time we step onto the road, we hold the power to make a difference—not just for ourselves but for everyone around us. This powerful theme defined this edition, reminding us that even the smallest actions shape the roads we all share.
At the heart of this campaign were children—the future pedestrians and drivers of tomorrow. Their safety must be our priority every time they step outside. Educating young minds, who are highly impressionable, is an investment in building safer roads for the future. This sentiment was echoed by all the speakers at the telethon. As Shri Amitabh Bachchan aptly said, “Doosro ki parwah karna, apni parwah karna hota hai.” His words captured the spirit of Sadak Suraksha Abhiyan 2025, delivering a powerful and heartfelt call to action.
Shri Pankaj Tripathi highlighted the importance of parents and teachers in helping children grasp traffic rules. “Children are the most vulnerable members of our society. It is our responsibility to teach them early and set an example," he said. Navya Naveli Nanda, a passionate advocate for the upcoming generation, also shared her thoughts on the importance of engaging in child-friendly initiatives like quizzes. “We must teach road safety through engaging methods that children can relate to. When we instill good habits early, they last a lifetime,” she explained.
With an inspiring ensemble of leaders, artists, and changemakers—including Shri Nitin Gadkari, Prasoon Joshi, Samantha Ruth Prabhu, and Vikrant Massey—the initiative united the nation to shed light on a crucial yet often-overlooked issue: road safety. Shri Nitin Gadkari ji emphasized the urgency of the matter, stating, “Money can be recovered if lost, but once someone’s life is gone, it can’t be recovered. It is more precious.” His words emphasized the seriousness of the road safety issue, reminding us that human lives are irreplaceable.
Every shared story and voiced perspective carried a sense of urgency and empathy, reinforcing the idea that the roads we navigate are collective spaces requiring respect, discipline, and care. From advocating for ISI-certified helmets to utilizing AI-driven technology to curb reckless driving, the discussions highlighted practical measures that can save lives—especially those of our youngest road users. As Prasoon Joshi expressed it, “Life is precious, and we must dedicate ourselves to protecting it—not just for our families, but for the country.”
Road safety goes beyond mere rules; it’s a shared responsibility. It’s about fostering a culture where safeguarding lives becomes instinctive, paving the way for safer roads in the future—beginning with our children. Vikrant Massey's words struck a chord when he stated, “We must stop thinking of safety as an afterthought. It’s about protecting the lives of everyone, especially the most vulnerable."
A Month of Non-Stop Road Safety Awareness
The campaign kicked off with a grand inaugural event, inspiring the drivers of the future, and concluded with individuals who left a lasting impact on them. Over the course of a month, the mission to raise awareness about road safety took to the streets. The symbolic flag-off of the Sadak Suraksha Abhiyan bus marked a powerful moment, signifying the commitment to spreading awareness far and wide.
Regional events became the driving force of this initiative, uniting communities to share experiences, engage in workshops, and recognize how small actions—such as wearing a seatbelt or obeying traffic rules—can save lives.
As the campaign drew to a close, it reinforced a powerful message: Sadak Suraksha, or road safety, is not merely about adhering to rules but about a collective responsibility to safeguard both oneself and others. Samantha Ruth Prabhu beautifully encapsulated the spirit of the campaign when she stated, “We must make road safety a habit. The more we prioritize it, the safer we will be.”
Ultimately, the 3rd edition of Sadak Suraksha Abhiyan was more than just an event—it was a movement, a call to action to integrate road safety into our daily lives. By fostering a culture of care, respect, and responsibility, we can pave the way for a safer future on the roads for everyone.
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