Introduction
On March 7th, 2024, Srinagar, the picturesque capital of Jammu and Kashmir, witnessed a historic moment as Prime Minister Shri Narendra Modi graced the city with his presence. The occasion marked not just a routine visit but a momentous event where transformative initiatives were unveiled, promising to reshape the socio-economic landscape of the region.
Holistic Agriculture Development Programme (HADP)
At the heart of Prime Minister Modi's visit lay the official dedication of the 'Holistic Agriculture Development Programme' (HADP) to the nation. With a staggering investment of Rs 5000 crore, this comprehensive initiative aims to revolutionize the agricultural sector in Jammu and Kashmir. The HADP encompasses a wide array of activities ranging from horticulture and agriculture to livestock husbandry. It represents not just a financial investment, but a strategic roadmap towards sustainable growth and prosperity.
The HADP is poised to be a game-changer, with projections indicating benefits for approximately 2.5 lakh farmers. Through skill development programs facilitated by the Daksh Kisan portal, farmers will receive invaluable training, enhancing their productivity and income. Furthermore, the establishment of 2000 Kisan Khidmat Ghars underscores the government's commitment to providing accessible support infrastructure to farmers. By fostering robust value chains and generating employment opportunities, particularly for marginalized families, the HADP promises to catalyze a paradigm shift in the agri-economy of the region.
Swadesh Darshan and PRASHAD Schemes
In alignment with efforts to bolster the agricultural sector, Prime Minister Modi inaugurated a series of tourism projects under the Swadesh Darshan and PRASHAD schemes. These initiatives, collectively valued at over Rs 1400 crore, signify the government's vision to position tourism as a key driver of economic growth and cultural exchange.
The Swadesh Darshan scheme has the following key objectives;
Economic Growth and Job Creation: The primary objective is to position tourism as a pivotal driver of economic growth and employment generation. By fostering a conducive environment for tourism, the aim is to catalyze economic activities and create sustainable livelihood opportunities for local communities.
Strategic Development of Tourist Circuits: Tourism circuits with identified potential will be strategically developed in a planned and prioritized manner. This approach ensures optimal utilization of resources and maximizes the impact of tourism initiatives.
Leveraging Cultural and Heritage Value: Emphasis will be placed on leveraging the rich cultural and heritage value of the country to create livelihood opportunities in specific regions. By promoting cultural tourism, the objective is to preserve heritage sites while stimulating economic growth in surrounding areas.
Sustainable Infrastructure Development: Sustainable investment in world-class infrastructure within tourism circuits and destinations is crucial for enhancing tourist appeal. This includes developing transportation networks, accommodation facilities, and amenities while ensuring environmental sustainability.
Community-Based Tourism Approach: Adopting a community-based and pro-poor tourism approach is essential for ensuring inclusive growth. By actively involving local communities in tourism initiatives, the aim is to empower them economically and socially.
Raising Awareness among Local Communities: It's imperative to raise awareness among local communities about the benefits of tourism. This includes increasing income opportunities, improving living standards, and fostering overall area development through tourism-related activities.
Theme-Based Circuit Development: Capitalizing on the unique strengths and characteristics of each region, theme-based circuits will be developed. This approach highlights the diverse cultural, natural, and historical assets of different regions, attracting a wide range of tourists.
Enhancing Visitor Experience: The development of tourist facilitation services is crucial for enhancing visitor experience and satisfaction. This encompasses services such as information centers, guided tours, hospitality services, and cultural events aimed at providing enriching experiences to tourists.
Of particular significance was the inauguration of the 'Integrated Development of Hazratbal Shrine,' exemplifying the government's commitment to enhancing the spiritual experience of pilgrims and tourists. This project, alongside similar endeavors across the country, reflects a holistic approach towards tourism development, blending heritage preservation with modern amenities.
Appointment Orders and Engagement with Beneficiaries
Prime Minister Modi's visit extended beyond mere inaugurations to grassroots engagement with the people of Jammu and Kashmir. The distribution of appointment orders to approximately 1000 new government recruits symbolized a tangible step towards inclusive growth. Moreover, interactions with beneficiaries of various government schemes, including women achievers, successful farmers, and entrepreneurs, underscored the government's commitment to empowerment and entrepreneurship.
Challenge Based Destination Development (CBDD) Scheme
In a bid to diversify tourism offerings and showcase India's cultural heritage, Prime Minister Modi unveiled 42 tourist destinations under the Challenge Based Destination Development (CBDD) Scheme. These destinations, categorized into various circuits, promise to captivate travelers with their unique charm and authenticity. By harnessing the collective wisdom of citizens through the 'Dekho Apna Desh People’s Choice Tourist Destination Poll,' the government aims to democratize tourism planning and unearth hidden gems across the country.
Chalo India Global Diaspora Campaign
As part of efforts to boost tourism, Prime Minister Modi launched the 'Chalo India Global Diaspora Campaign,' urging the Indian diaspora to become ambassadors for Incredible India. With over 3 crore overseas Indians, this vibrant community possesses immense potential to showcase India's cultural heritage and attract tourists from around the world.
Conclusion
Prime Minister Modi's visit epitomized a vision for inclusive growth, where economic development is intertwined with cultural preservation and community empowerment. From revolutionizing agriculture to enhancing tourism infrastructure and engaging with diverse stakeholders, the visit underscored the government's commitment to realizing the full potential of Jammu and Kashmir and India as a whole. As the nation embarks on a journey towards prosperity and inclusivity, Prime Minister Modi's visit serves as a beacon of hope and a clarion call for collective action towards a brighter future.
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